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🔄 Parameters (Merge Tags)

Merge tags are values that cannot be hard-coded into notification designs and must be passed in programmatically from your code. For examples:

  • Hello {{firstName}}
  • A button's URL: https://dashboard.com/{{org.id}}
  • A user photo: /imgs/{{user.imagePath}}.png
  • Or even logic: Hello{%if user.firstName %} {{user.firstName}}{%endif%}!

Support​

You can use merge tags almost everywhere:

  • Email Subject Line
  • Email Content: Text, Button Link, Image Link, ...
  • All fields of In-App, SMS, Call, Mobile Push and Web Push

Passing the values​

Use the mergeTags fields in the SDKs or APIs to pass in dynamic data. You can even pass in very complex objects and arrays.

notificationapi.send({
  ...,
  mergeTags: {
    item: 'Krabby Patty Burger',
    address: '124 Conch Street',
    orderId: '1234567890'
  }
);

Placing the merge tags in templates​

In any of the template editors, use {{ and }} to place the merge tag. For example, when editing an email, you can type:

Hello {{ firstName }}! You have a new alert: {{ alerts[0].title }}

Filters​

You can use filters to format the data passed. For example, you can use the following snippet to capitalize the firstName: {{ firstName | capitalize }}

You can also chain filters together: {{ firstName | capitalize | strip }}.

Some of the most valuable filters are:

  • date: Useful for formatting dates and times. reference
  • capitalize: Capitalizes the first letter of a string. reference
  • downcase: Converts a string to lowercase. reference
  • upcase: Converts a string to uppercase. reference
  • replace: Replaces all occurrences of a substring with another substring. reference
  • truncate: Truncates a string to a specified length. reference
  • size: Returns the number of items in an array or characters in a string. reference

List of all filters and their references

Conditional Logic (if, else)​

You can use conditional logic to show or hide content based on the data passed in.

Template Editor
{% if firstName %}
Hello {{firstName}}!
{% else %}
Hello there!
{% endif %}

Supported Operators​

  • Comparison: ==, !=, <, >, >=, <=
  • Logic: and, or

A more complex example:

Template Editor
{% if alerts and alerts.size > 1 %}
You have {{alerts.size}} new alerts!
{% elseif alerts and alerts.size == 1 %}
You have a new alert!
{% else %}
You have no new alerts.
{% endif %}

You can also use switch/case style conditions. reference

Loops (for)​

You can use loops to repeat words or even sections of the templates:

Template Editor
{% for alert in alerts %}
Alert: {{alert.title}}
URL: https://myapp.com/alerts/{{alert.id}}
{% endfor %}

Here are more complex examples with else, break and continue.

Complete Documentation​

We have built our templating engine based on Shopify's Liquid templating engine, so you can use the same syntax and features.